What are our strongest use cases for a Data Management Platform (DMP)

How can we best manage the implementation process of new technologies

What resources do we need to support the new technologies we invest in

How can we ensure we own the licenses of technologies supporting our digital marketing

What ad technologies should we license, and which suppliers are the best fit for us

Is our data leaking, and if it is, what can we do we prevent this and minimise impact

What does the GDPR mean for us, and are we liable in cases of data breach

What is header bidding, and how can we benefit from it

Digital marketing depends on an increasingly diverse and confusing blend of technologies and platforms. Everyone selling these products and services claims that they are indispensable and cutting-edge. Many brands find it hard to decide what technologies to invest in.

Digital Decisions provides a comprehensive range of services, from vendor evaluation to implementation and on-boarding, to ensure that you buy and make the most of the right technology for you.

To build and operate the right adtech stack, we’re here to help. Here’s how.

Implementation services

Buying and using individual adtech products and services is one thing; making them work in harmony is where digital marketing comes alive. We help brands realise the goal of end-to-end adtech integration, across ad servers, DMPs, DSPs, ad verification, analytics, and viewability tools. Services include strategy building, optimal use cases, vendor selection, implementation, and handover.

Programmatic in-house

Bringing programmatic entirely in-house is complex and can be the wrong decision. There are many options between outsourcing and insourcing, and we help advertisers assess these and take appropriate levels of ownership of programmatic. By increasing transparency, we help brands achieve greater control and ownership of media buying, while maintaining or enhancing operational efficiency.

Resource management

How a company is structured dictates how successfully it capitalises on the opportunities presented by digital marketing. Too often, internal conflicts or insufficient resources disrupt successful implementation of digital strategies and technologies. We help build the right teams to support digital transformation, ensuring stakeholders are aligned internally and with suppliers.

Licenses and ownership

Brands should ensure they own licenses to all technologies used to support their digital marketing. We help them achieve this objective. And while it is best practice for brands to own and be named on licenses, advertisers can nevertheless benefit from agency ratecards and have agencies operate licensed technologies on their behalf.

Digital marketing depends on an increasingly diverse and confusing blend of technologies and platforms. Everyone selling these products and services claims that they are indispensable and cutting-edge. Many publishers find it hard to to decide what technologies to invest in.

Digital Decisions provides a comprehensive range of services, from vendor evaluation to implementation and on-boarding, to ensure that you buy and make the most of the right technology for you.

To build and operate the right adtech stack, we’re here to help. Here’s how.

Technology strategy

Putting the pieces together into a coherent whole is what ensures publishers’ successful technology strategies. We help build full adtech stacks to maximise both efficiency and yield. This involves creating an integrated infrastructure that brings together ad servers, DMPs, DSPs, SSPs, header bidding, and other adtech suppliers.

Ad servers and SSPs

Choosing and implementing the right ad servers and SSPs can turbo charge publishers’ ability to optimise yield. We help publishers assess, choose, and roll out the most suitable ad servers and SSPs for their unique portfolios of assets. Our work comprises of platform set-up, naming conventions, full implementation, onboarding, and team training.

Data Management Platforms

Finding the right DMP is critical for publishers looking to understand, segment, and package audiences and generate optimal sales. We help select the perfect partners to deliver the most cost-efficient data management strategy. We manage use case delivery, the full RFP process, and end-to-end DMP implementation including on-boarding and staff training.

Data protection & GDPR

The EU’s General Data Protection Regulation (GDPR) comes into full effect in May 2018. Digital Decisions’ data protection experts conduct full risk and impact assessments of publishers’ exposure in the context of GDPR. Our consultants often serve as our clients’ Data Protection Officers, and we provide comprehensive GDPR compliance guidance.

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