How can a data management strategy grow our business

Should we consider bringing our programmatic entirely in-house

How can we streamline collaboration between our internal teams and our suppliers

What KPIs should we set, and how can we monitor performance

How can we best package our inventory and audience data, and how should we sell it

Should we enter into a publisher alliance, and if so, how should we do it

Why do our direct and programmatic sales teams compete and not collaborate

How can we move away from our waterfall ad sales model

For too long, buying and selling digital media inventory has been compromised by a lack of transparency, fraud, poor quality, and off-target audience delivery. Digital Decisions helps brands make the most of the potential of online advertising.

As first-hand experts in the field, we also help our clients build and execute their programmatic strategy in the most effective and efficient way possible, making it work best for brands and publishers.

For digital media trading, measurement and verification, we’re here to help. Here’s how.

Media and Data strategy

Digital has rewritten the rules of marketing and continually evolves. To help brands make the most of opportunities, our consultants advise on how to best integrate media and data into a rounded, comprehensive digital marketing strategy. We ensure board-level alignment with operations, underpinned by recommendations for media mix, technology, as well as internal and external resources.

KPIs and Verification

Setting the right KPIs and monitoring agency performance is the key to better digital marketing delivery. We support brands in building optimal KPI sets and using these as the framework for agency incentivisation. This includes negotiating KPIs and putting in place the necessary tools to verify performance, both in-house and in partnership with agencies.

Supplier Symphony

The increasingly complex marketing landscape sees most brands working with a growing number of partners beyond their media agency of record. We help advertisers build what we call a Supplier Symphony – a framework, set of processes, and workflows designed to ensure all partners work in harmony towards common business and marketing objectives.

Programmatic Advertising

For most advertisers, the rush to programmatic media buying has been accompanied by less transparency. As first-hand experts, we guide brands through the complexities of programmatic buying done by their agency, trading desk, or in-house. We ensure the right level of data access, remove non-disclosure structures, and help brands to understand how to best optimise performance.

For too long, buying and selling digital media inventory has been compromised by a lack of transparency, fraud, poor quality, and off-target audience delivery. Digital Decisions helps publishers make the most of the potential of online advertising.

As first-hand experts in the field, we also help our clients build and execute their programmatic strategy in the most effective and efficient way possible, making it work best for brands and publishers.

For digital media trading, measurement and verification, we’re here to help. Here’s how.

Data and Inventory

Integrating media inventory and data into a unified media packaging strategy is the key to maximising media value and sales efficiency. We help publishers develop sales solutions based on their unique portfolio of assets. This involves setting up all relevant platforms, including ad servers, DMPs, SSPs, and header bidding.

Yield optimisation

Many publishers find it hard to optimise the potential yield from media inventory across their portfolios because of legacy waterfall structures. To address this, we help create a central yield optimisation structure for publishers. This includes designing and implementing workflows and getting the right HR structures in place, as well as developing automated reporting.

Integrated sales

Integrating direct and programmatic sales is essential for publishers looking to increase efficiency and yield. We future-proof sales operations by creating optimal sales team structures and incentivisation schemes. This includes ensuring inventory is sold in the right way – to agencies, trading desks, ad networks, as well as directly to brands.

Publisher alliances

The sum of the parts is often greater than the whole, hence the popularity and success of publisher alliances. Digital Decisions scopes and forges alliances and data coalitions, guiding publishers from structure building to technical on-boarding. Our consultants serve on boards of alliances as an independent third party to drive transparency and trust among alliance partners.

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