Do our agency contracts meet or exceed industry standards

Do our suppliers earn more than we agreed on in our contract

What does the GDPR mean for us, and are we liable in cases of data breach

Which entities are part of our programmatic supply chain

How can we best manage fees for technology, and are we paying too much

Why do so many parties take a cut from advertisers' budgets before they reach us

What is our true net yield, and which of our partners generate most

How can we best protect our data and ensure we're GDPR compliant

Whether you’re signing a new contract, looking for the perfect agency partner, or developing a fresh approach to data management, it’s never been more challenging to buy the right marketing services. Digital Decisions is the procurement professional’s secret weapon.

We provide clear, impartial, specialist consultancy to support digital marketing procurement, enabling brands to be as well-informed and up-to-date as their agencies and vendors.

For digital marketing procurement, we’re here to help. Here’s how.

Digital procurement

Buying digital marketing services demands specialist knowledge and expertise. We guide procurement teams through the most important themes in digital, including: transparency, data ownership, the mechanics of the digital supply chain, and how to deliver structured savings. Our clients also benefit from our Global Cost Tracker, Digital Cost Chain Analysis and GDPR products.

Contract compliance

Clear, transparent contracts elevate suppliers to partners. We run deep-dive, global contract compliance studies for brands, analysing access permitted and denied to financial and media data. These enable us to combat fraud, optimise today’s contracts, and negotiate better ones tomorrow. We advise on contracts with agencies, affiliates like trading desks, and adtech providers.

Partner selection

Finding and appointing the right agency and supplier partners is essential. We run comprehensive partner selection processes, from building requirement specs to managing full RFI/RFPs. Our work includes pitch guidance, contract negotiation, and on-boarding. We’re skilled at strategy, capability and cost reviews, with tender templates tailored for digital.

Boards and taskforces

Brands often benefit from outside help to take full control of their digital marketing. Our consultants serve on boards and taskforces, supporting digital transformation, partner selection, and data management strategy projects. We also ensure brands are GDPR-ready. These services are provided pro bono for NGOs, foundations, governments, and educational institutions.

Whether you’re signing a new contract, looking for the perfect technology partner, or developing a fresh approach to data management, it’s never been more challenging to buy the right marketing services. Digital Decisions is the procurement professional’s secret weapon.

We provide clear, impartial, specialist consultancy to support digital marketing procurement, enabling publishers to be as well-informed and up-to-date as networks and vendors.

For digital marketing procurement, we’re here to help. Here’s how.

Status Scan & Clean-up

Publishers’ websites and ad servers are often slowed down or held back by code or cookies from legacy or intrusive technology providers. We perform full scans for all live networks and technologies, and then recommend a remedial clean-up strategy to enhance performance, profitability, and data security. Our consultants also help publishers manage the entire clean-up process.

Supplier selection

Finding and appointing supplier partners (ad servers, DMPs, SSPs) can be complicated. We run comprehensive partner selection processes, from building requirement specs to managing full RFI/RFPs. Our work includes pitch guidance, contract negotiation, and on-boarding of the technologies. We use a set of proprietary bespoke tender templates and methodologies for publishers.

Central reporting

Incompatible systems and different metrics mean it’s challenging for publishers to create a contextualised view of data sources that matter. We build tailored reporting environments for procurement and executive teams, providing an up-to-date overview of income by partner, profit, costs, and fees. These dashboards enable our clients to minimise wastage and optimise profitability.

Data protection & GDPR

The EU’s General Data Protection Regulation (GDPR) comes into full effect in May 2018. Digital Decisions’ data protection experts conduct full risk and impact assessments of publishers’ exposure in the context of GDPR. Our consultants often serve as our clients’ Data Protection Officers, and we provide comprehensive GDPR compliance guidance.

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